Market validation in MedTech

The potential of technology to revolutionize healthcare is immense, but translating innovative ideas into tangible solutions can be complicated. That's where market validation comes in. During this interactive session, we will explore the critical factors that determine the success of medical technology in the real world. We'll address the common challenges faced by innovators, such as the reluctance to invest, the need for evidence of benefits, and the resistance to change ingrained in the system.

Discover how early identification of obstacles can save you from investing millions in tech development without a clear market fit. Sarah Lee Ketner, lean startup trainer at Oost NL (Customer Discovery Program) will guide you through effective strategies for gathering valuable insights and feedback from stakeholders, ensuring that your innovations align with the needs and expectations of healthcare professionals.

02-11-2023 15:15 - 16:15